The 2009 Subaru Forester Review

After driving the 2009 Forester 2.5XT for one week, we have come to many conclusions as to why Subarus and the Forester in particular are so popular in the Seattle area. In short, the vehicle does many things well. Read more

The 2010 Toyota Prius is in Hybrid Heaven in Seattle

It’s rare when a vehicle actually lives up to the hype. But by all accounts, the 2010 Toyota Prius will do just that and maybe more. Unveiled at the Detroit auto show, Toyota made a big splash, and maybe even sent a message to other hybrid automakers. Read more

The 2009 Toyota Venza Sounds Perfect for Seattle

In a year when automakers are desperate for something to catch the attention of weary buyers, Toyota may have found it. The new 2009 Toyota Venza is a mixture of different cars and SUVs rolled into one. Think the engine efficiency of an Avalon, the capacity similar to a Highlander, and performs like a RAV4 on steroids.

Read more

Al Gore on Auto Bailout: We Gave then $1 Billion 15 Years Ago and They Walked Away

In a recent Newsweek interview with Al Gore, here’s a telling quote on what US automakers have really thought about clean and efficient cars this whole time: Read more

The Bad Boy Buggy is All Good

How would people describe a typical off-road vehicle? Maybe loud, possibly rugged, but certainly gas burning. That’s where the Bad Boy Buggy comes in. Read more

Why Toyota Wins From the Auto Crisis

From a blog posting I just read:

Do you know how many hourly jobs GM has laid off from 2006 to July 2008? Take a guess. How about 34,000? And now, they’re talking about another 5,500 layoffs.

…

OK, here’s a better question. How many hourly jobs has Toyota’s American production system laid off in the same time frame? Zero. That’s right. ZERO. How? Isn’t Toyota experiencing the same slow down in auto sales as GM is? Yes, it is. And yes, Toyota has halted production at its Texas and Indiana plants for the past 3 months. But the 4,500 people who work at those plants have not been laid off. 

 

The answer: Toyota has a special culture, deep-rooted values, and respect for their workforce. Toyota’s tradition is to NOT lay off employees during hard times. This tradition hasn’t really been put to the test until now. And Toyota has stuck to its guns and its values.

“This was the first chance we’ve really had to live out our values,” says Latondra Newton, general manager of Toyota’s Team Member Development Center in Erlanger, Ky. “We’re not just keeping people on the payroll because we’re nice. At the end of all this, our hope is that we’ll end up with a more skilled North American workforce.”

 

For the full article: What Toyota knows that GM doesn’t

My thoughts on this is two fold. First, I’m impressed with Toyota as a consumer. Second, I’m sentimental to the fact that this really is the end of the American car industry. 

Back in the 80s, when America stopped importing “cheap” Japanese cars and Lee Iacocca was making history at Chrysler, the American car industry seemed pretty much unstoppable. The “Big Three” were called that because they were actually the biggest – not because they are the only ones left standing – as is the case today. 

Through mergers and acquisitions, the industry, even with all it’s clashes with the union, the auto industry had the history of supporting it’s workers and ensuring a career out of tens of thousands of skilled laborers at a time that many corporations dumped their workers en masse. 

But that was then and this is now. 

In a surreal flip, it would now appear that those clunky Japanese car companies are the industry leaders today; and have been for more than a decade. While Detroit was drinking the oil-is-forever koolaid and pumping out beefier and bigger engines, the Japanese were hard at work perfecting their engines and builds to six-sigma and improving efficiency.

With gas hitting $4 a few months ago and the credit crisis, it wasn’t so much that the Japanese won the bet, but rather, Detroit found itself with an empty hand. Saddled with factories meant to churn out beefy SUVs, Hummers and trucks, the new paradigm in energy and economics poured cold water all over the roaring party up until this point. 

GM is losing a billion dollars a month and will likely buy out Chrysler. Layoffs in the 30,000 – 40,000 range are to be expected, along with 12 factories closing. Morale is no doubt at an all time low, with every worker wondering if he’s next on the cutting block. Even if GM is able to magically survive with an infusion of cash (bailout), the Volt is still years out and a grasp for straws.

Meanwhile, Toyota has taken a page straight out of the American automaker book by proving its loyalty to the company workforce. Though Toyota is halted on much of its production, they are taking the down time to train their workers to be even better skilled, educated and efficient workers. When the economy picks up again, Toyota will be the equivalent of a fully rested team going to the playoffs against a miserable and beat-up team that has just played 10 losing games in a row. It’s no contest who will win. 

If the Seattle Auto Show was any indication, the consumers have already voted, as we saw crowds around Toyota, Honda and Jetta. All the while, the sprawling 2-ton Ford F150 rotating 360 degrees might as well been invisible. Chevy and Escalade Hybrids were looked on more with a sense of derision or perplexed bewilderment rather than consumer curiosity (though this is Seattle). 

The new automotive landscape is already here – it’s just across the sea. 

 

Mini Vans, a Dying Breed

dThe classic mini van is going the way of the dinosaur and free coffee at a rest stop, they are dying out. While these larger family vehicles will never truly go extinct, they are harder to find in auto show rooms across the country. Read more

Observations from the 2009 Seattle Auto Show

Beauties like this Lamborghini Gallardo are one of the many reasons why people go to auto shows. The guys behind the Seattle Auto Show knows this, which is why they his the crowds right out off the bat with the big toys. Read more

The 2009 Seattle Auto Show, Things to Look For!

This year’s Seattle Auto Show brings something different to the table. It’ll be interesting to see if and how auto makers have changed some of the marketing for vehicles in light of gas prices and the economy. Read more

Differences Between the Soccer Mom and Yoga Mom Vehicles

The word itself, “soccer mom”, usually conjures up negative connotations of someone with the huge gas guzzling van or SUV with honor roll stickers on the outside, and kids screaming on the inside. But that type of mother has evolved.

Enter the Yoga Mom.

Read more

Features and Pricing on Honda’s New 2009 Accord

Honda’s new 2009 Accord will be a sleeker and more elegant version of the 2007 and 2008 models. A perennial favorite for the American family, Honda is hoping to up the ante by adding more luxury to it’s bread and butter line. Read more